A Texas mattress store made a mockery of the Sept. 11 terror attack on the World Trade Center with a nauseating advertisement on social media.
Miracle Mattress of San Antonio promoted their upcoming “Twin Tower Sale” with a tasteless video featuring two stacks of mattresses that tumble over.
The tower-like piles, one featuring an American flag flying near the top, are toppled by a pair of smiling employees.
The appalling 21-second spot ends with store manager Cherise Bonanno shrieking and turning to the camera to deadpan, “We’ll never forget.”
The ad for the sale, which offers any size mattress for the price of a twin, was removed from the store’s Facebook page Thursday, as hundreds of horrified viewers condemned the tone-deaf video.
“I’ve never done business with you before and I will make sure I never do business with you in the future,” wrote Adrianne Zawadski. “How you could even think for one second that anyone would find this funny or non-offensive is beyond me!”
The company offered a half-hearted apology after the backlash, the Dallas Morning News first reported.
“To all of those who have seen our 9/11 sale. We are very sorry we have offended you. Our intentions were not to hurt anyone at all,” the post read. “Our staff is full of military and some relatives have passed away due to 9/11.”
“Too bad you can’t apologize to the men and woman that died on 9/11, many that I worked with,” wrote Scott Alan. “I’ll be forwarding this to every police and fire agency in your area so they can see what your all about.”
“You’re sorry you offended me? That’s not an apology I accept,” wrote Heather English. “Apologizing for creating it in the first place would be a start. Admitting you were WRONG for creating it is another step. There will never be an appropriate time to mock 9/11, and to do it to promote mattress sales?! Are you kidding me?”
Sunday will be the 15th anniversary of the worst terror attack on American soil.